Community management is both art and science. As more brands integrate online community into their marketing mix, finding people with the experience, skills and understanding of the community dynamic is imperative for optimizing returns. Finding the right people with the optimal skills to lead a dynamic community has proven to be challenging at best.

The industry needs standardized job descriptions, processes and training. That’s why WOMMA, The Community Roundtable and ComBlu collaborated to develop a community management certificate program.

The Community Management Certificate program is designed for individuals of all levels who work on social and community initiatives. The program covers both contextual topics like market trends, strategy, and culture as well as specific tactical responsibilities related to content development, moderation, enforcing policies, and measuring success.


The Community Management Certificate Program is divided into three modules based on three distinct job functions within community management: Community Specialist, Community Manager, and Community Strategist.

The Community Specialist module is designed to cover the responsibilities of individual contributors working on social and community initiatives. The module covers both contextual topics like market trends, strategy, and culture as well as specific tactical responsibilities related to content development, moderation, enforcing policies, and measuring success. 

Each of the sessions in the module focuses on different core areas of community management. Each course requires students to successfully complete mandatory quizzes and review of selected reading material. Participants who successfully complete the program requirements receive a digital certificate of completion that can be added to their blog, website, or resume. 


The Community Specialist Training course is designed to cover the responsibilities of individual contributors working on social and community initiatives. The course covers both contextual topics like market trends, strategy, and culture as well as specific tactical responsibilities related to content development, moderation, enforcing policies, and measuring success.


The objective of the Community Specialist Module is to give participants all the information they need to understand the role and responsibilities of a community specialist, including:

• Understanding the market, organizational, and member context
• Engaging in and moderating conversations online
• Social tools
• Content development and management
• Metrics and measuring engagement
• Strategy, leadership, and culture

• Obtain the basic principles of community management
• Understand how community complements existing marketing activities
• Learn how to engage in and moderate online conversations
• Understand the importance of content planning and management
• Obtain best practices for measuring community initiatives
• Learn how your organization's culture impacts community initiatives

• Company/Individual(s) interested in learning more about community management
• Company/Individual(s) looking to develop and integrate a social networking strategy
• Company/Individual(s) looking to validate their knowledge of community management with clients
• Individual(s) looking to fulfill professional development goals
• Individual(s) who want to make themselves more marketable to their organization and within the industry

This course will be delivered online in a series of 6 one-hour webinars over the course of 3 weeks.

Sessions will be held every Tuesday and Thursday from January 24 - February 16, from 11am-12pm CT.